Pricing overview

Most agencies bill the build as one big number up front and then charge again for ongoing work. We don't. Solagon runs on a single monthly retainer — the build is rolled into the same monthly fee that covers hosting, maintenance, and ongoing SEO. One number per month, for the whole relationship.

It's a different shape than what you may have seen quoted elsewhere, so this page walks through what's actually in the price, what shapes the monthly number, and how the math works.

The model in one paragraph

You sign a Master Services Agreement plus a Statement of Work. The SOW lists a single monthly fee. Billing starts the day the site goes live (or five business days after we tell you it's production-ready and waiting on your approval). The minimum commitment is 12 months. After the minimum term, you can cancel with 30 days' notice. While the retainer is active, your site is hosted and managed by us, and a fair-use policy covers ongoing updates.

That's the whole thing.

What's included in the monthly fee

Every retainer covers, at minimum:

• Custom design and development of the website
• Built-in technical SEO setup (titles, meta, schema, sitemap, robots, performance, mobile)
• Hosting and infrastructure on a modern, CDN-backed deployment
• Ongoing maintenance, dependency updates, and security patches
• Monthly SEO audits and reasonable content / image / layout updates
• Technical support during business hours
• Uptime and performance monitoring

If a project includes paid ads management, additional integrations, or anything else outside that default list, it goes in the SOW and is reflected in the monthly number.

What shapes the monthly number

There's no published rate card because we don't run tiers — every SOW is custom. The number on yours is shaped by:

1. Surface area

How many distinct things have a UI we have to design and ship — homepage, marketing pages, service pages, customer-facing app, admin dashboard. More surfaces = more design + dev hours rolled into the build, which raises the monthly fee or extends the minimum term.

2. Integrations

Stripe alone is one well-understood integration. Stripe + your CRM + your scheduling system + a custom payments processor + a state-government API is five — and the last one usually has documentation written by a sad accountant in 2008.

3. Compliance

HIPAA, SOC 2, PCI, anything healthcare-adjacent — these aren't insurmountable but they add real engineering work and a meaningful test/documentation burden. Compliance work doesn't show up to users, so it's the easiest thing to under-budget.

4. Ongoing operational load

A site that gets one content update a quarter is not the same monthly cost as a site that gets weekly campaign-driven landing pages and monthly product additions. We size the retainer to match the actual ongoing pace.

5. Team capacity on your side

If you have an internal product person, designer, or content team, the build moves faster and the ongoing load is lower. If we're driving everything ourselves — copy, images, product calls — there's more time to absorb, which lifts the monthly number.

Why it's structured this way

Two reasons.

Predictability for both sides. You know exactly what your website costs, every month, with no surprise bills for hosting renewals, plugin updates, or content changes that other agencies would treat as scope creep. We know we have stable revenue against which we can run the site well over years, not just ship it and disappear.

Lower up-front cost. A custom website normally costs five figures up front. Rolling that build cost into the monthly fee means you're not writing a big check before you've seen anything live — but it also means we need a 12-month minimum to make the math work. That tradeoff is the model.

What we don't compete on

Some shops are cheaper than us. Solagon optimizes for fewest defects shipped to production and lowest total cost of ownership over five years. If you're optimizing for the lowest-possible monthly number and the work doesn't have to be operationally great, you'll pay too much for what we'd ship.

Where to go next

What's in the retainer → Minimum term & cancellation → Scope changes →