What's in the retainer

Solagon doesn't run pricing tiers. Every engagement is a single monthly retainer with a custom number, sized during scoping to match the build and the expected ongoing load. This page is about what that retainer actually covers, where the line is for fair-use updates, and what's scoped as separate work.

What every retainer includes

Default coverage on every monthly retainer:

• Website design and development — fully custom, no templates, mobile-first, accessibility-aware
• Technical SEO setup — page titles, meta descriptions, semantic HTML, header hierarchy, SEO-friendly URLs, XML sitemap, robots.txt, basic schema markup, image optimization, Core Web Vitals
• Hosting and infrastructure — managed deployment, CDN-backed, server configuration, performance and uptime monitoring, platform updates as required
• Ongoing maintenance — dependency updates, security patches, plugin / library updates where applicable, anything needed to keep the site operating as intended
• Monthly SEO audits — once-monthly review of search performance, indexation, and on-page issues, with whatever fixes the audit surfaces
• Reasonable content and layout updates — small content changes, image swaps, minor page edits, copy tweaks
• Technical support — business-hours channel for questions and issues

If your SOW also covers paid ads management, additional integrations, or anything else, that's listed explicitly there.

Fair-use policy on ongoing updates

The retainer is a flat monthly fee, not a metered hour pool. To make that work without scope drifting, there's a fair-use line on what counts as "reasonable ongoing updates" vs. what becomes a separate scoped project.

Inside fair use:

• Small content changes (paragraphs, headings, FAQs)
• Image replacements
• Minor page edits (rearranging existing sections, adjusting CTAs)
• Adding a new page that fits the existing design system
• Bug fixes for things that should be working

Outside fair use, scoped separately:

• Full redesigns
• Major feature additions
• New system integrations not contemplated in the SOW
• Rebuilding large portions of the site

When something falls outside fair use, you get a clear note before any work starts: what it is, why it's outside the retainer, the additional cost, and the additional time. You decide whether to greenlight it.

Hosting stays with Solagon

While the retainer is active, your site is hosted and managed by us. The hosting fee, performance monitoring, and infrastructure work is included — there's no separate hosting bill. This is one of the reasons the model works at the monthly number it does.

After the minimum term and full payment, hosting transition options can be discussed if you want to migrate. Migration or transfer work may require additional fees. See code ownership & handoff for what handoff actually involves.

Response times

During business hours (M–F, eastern time):

• Routine messages — replied to within 4 hours
• Decisions blocking the team — within 1 hour during build phase, 2 hours otherwise
• Urgent (production down, payments failing, site offline) — 15 minutes; usually faster

Outside business hours we monitor for urgent issues. Routine work waits until the next business day — we'd rather your team have evenings and weekends back than be on a 24/7 chat treadmill.

Billing cycle

• Monthly fee billed on the 1st of each month for that month's work
• Invoices due within 15 days
• Late payments past 30 days incur a 1.5%-per-month finance charge
• Sent from billing@solagon.com via Stripe (ACH preferred for amounts over $5,000)

If you're going to be late on an invoice, just tell us — we'd rather work it out together than send a chase email.

What happens if payment lapses

We need active payments to maintain hosting. If invoices go materially overdue, we can:

• Suspend website hosting
• Suspend access to deployed services
• Temporarily disable the site until balance is resolved

In practice we'd contact you well before any of that. But the SOW gives us the right to do it because we're carrying real infrastructure costs against your account.

Where to go next

Minimum term & cancellation → Scope changes →